In this episode, Patrick Casale and Kendra Vargas, LCPC, PMH-C, and founder of Authentically You Psychotherapy, talk about her deeply personal journey with infertility and how it shaped her clinical focus, group offerings, and entrepreneurial growth. Kendra's story is a testament to how lived experience can fuel meaningful change in private practice—and impact entire communities.

Here are 3 key takeaways:

1. Leverage Your Lived Experience: Kendra emphasized how sharing her own infertility journey made her groups and sessions more relatable, accessible, and supportive for clients. Sometimes, our most powerful “credential” is empathy and shared experience.
2. Niche Down for Impact: By honing in on infertility and perinatal mental health, Kendra found an underserved community to offer support through therapy, resources, and retreats.
3. Expand Beyond 1:1 Sessions: From ongoing support groups and consultation to retreats and her fertility journal on Amazon, Kendra shows how creative offerings create ripple effects—helping more people without sacrificing boundaries or burning out.

Whether you’re a mental health clinician considering niching down or looking for new ways to serve your community, this episode is full of wisdom and practical inspiration.

More about Kendra:

Kendra A. Vargas (she/her), LCPC, PMH-C, is a culturally responsive and inclusive psychotherapist, clinical supervisor, and consultant. With over a decade of experience in the mental health field, she has worked across diverse settings, including community mental health and private practice.

As the founder of Authentically You Psychotherapy, Kendra runs a group practice offering both individual therapy and support groups. She also provides consultation services and conducts trainings on topics such as developing and integrating groups into private practice settings, as well as various topics on perinatal mental health. Kendra is certified in perinatal mental health and holds a certification through Postpartum Support International.

Kendra currently runs a Fertility Skills and Support Group, which has been active for over six years, supporting individuals utilizing Assisted Reproductive Technologies such as IUI, IVF, and surrogacy for family planning, which is an area she has a deep, personal connection and compassion for. Additionally, she facilitates a Pregnancy After Infertility Group to help those navigating pregnancy after a challenging fertility journey. 

Kendra has shared her insights on several podcasts, created a prompted fertility journal on Amazon and Etsy, and hosts an in-person fertility retreat, all inspired by her personal experience and deep passion for supporting others on the infertility journey. 

• Instagram: instagram.com/ayoupsychotherapy
• Purchase Fertility Journal: a.co/d/0HJjDiW

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Thanks to Our Sponsors: The Receptionist for iPad, Alma, All Things Private Practice — 2025 & 2026 Retreats, & Resilient Mind Counseling!

✨ The Receptionist for iPad

Thanks to The Receptionist for iPad for sponsoring this episode.

The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.

✨ Alma

Thanks to Alma for sponsoring this episode.

Building and managing the practice you want can be challenging. That’s why Alma offers tools and resources to help you build not just any practice, but your private practice. They’ll help you navigate insurance, access referrals who are the right fit for you, and efficiently manage administrative tasks — so you can spend less time on the details and more time delivering great care. You support your clients. Alma supports you. Visit helloalma.com/ATPP to learn more.

✨ All Things Private Practice — 2025 & 2026 Retreats

All Things Private Practice has some amazing retreat experiences coming up in 2025 and 2026.

We have two retreats in Queenstown, New Zealand. The first is for Neurodivergent Entrepreneurs from March 1st to 8th, and the second retreat, Beyond Private Practice, focuses on moving beyond one-on-one therapy and creating alternative income streams from March 15th to 22nd.

Spaces are limited, so check the links to sign up today. Doubt yourself, do it anyway!

• Neurodivergent Entrepreneurs in Queenstown, New Zealand: allthingspractice.com/new-zealand-neurodivergent
• Beyond Private Practice in Queenstown, New Zealand: allthingspractice.com/new-zealand-income-streams

✨ Resilient Mind Counseling

My name is Patrick Casale, and I’m the founder of Resilient Mind Counseling, a neurodivergent-affirming group practice based in Asheville serving clients throughout North Carolina via telehealth and in-person sessions.

Our practice is passionate about supporting Autistic adults, ADHDers, and other neurodivergent individuals, along with the LGBTQIA+ community and folks experiencing anxiety, burnout, and life transitions. Many of our clinicians identify as neurodivergent themselves, and we pride ourselves on offering therapy that is affirming, authentic, and grounded in lived experience.

Mentioned in this episode:

Alma

I want to thank Alma for sponsoring this episode.
Building and managing the practice you want can be challenging. That’s why Alma offers tools and resources to help you build not just any practice, but your private practice. They’ll help you navigate insurance, access referrals who are the right fit for you, and efficiently manage administrative tasks — so you can spend less time on the details, and more time delivering great care. You support your clients. Alma supports you. Visit helloalma.com/ATPP to learn more.

All Things Private Practice — 2025 & 2026 Retreats

All Things Private Practice has some amazing retreat experiences coming up in 2025 and 2026. Join us in Edinburgh, Scotland for the second Doubt Yourse